AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience

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· 제목 : AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781398602007
· 쪽수 : 288쪽
· 출판일 : 2022-01-03

- Chapter - 01: AI and the future of work and society;
- Chapter - 02: Strategic AI tools for marketing, sales and CX;
- Chapter - 03: How AI is reshaping the world of retail and hospitality;
- Chapter - 04: Driving change in the automotive and manufacturing sectors;
- Chapter - 05: Optimizing AI data insights in finance, law and insurance;
- Chapter - 06: Revolutionizing customer support in the telecoms sector;
- Chapter - 07: New economic model for the robot revolution;
- Chapter - 08: A framework for AI success;
- Chapter - 09: Flourish or self-destruct?;