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· 제목 : Using Semiotics in Retail : Leverage Consumer Insight to Engage Shoppers and Boost Sales (Paperback)
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781398603820
· 쪽수 : 296쪽
· 출판일 : 2022-02-03
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781398603820
· 쪽수 : 296쪽
· 출판일 : 2022-02-03
목차
- Section - PART ONE: Case studies - semiotics in real-world retail;
- Chapter - 01: Semiotics will change your career in retail or retail marketing;
- Chapter - 02: How Unilever uses semiotics;
- Section - PART TWO: The present day;
- Chapter - 03: Desire;
- Chapter - 04: 'Premium, natural, sensational!' How to create meaning;
- Chapter - 05: Shopper needs and behaviour;
- Chapter - 06: Shopping and identity;
- Section - PART THREE: The future;
- Chapter - 07: The future of business;
- Chapter - 08: The future of consumers;
- Chapter - 09: The future of retail;
- Chapter - 10: The future of everything;
- Section - PART FOUR: You can do semiotics - tools for retailers;
- Chapter - 11: Fast answers to everyday questions;
- Chapter - 12: Tools for thinking - how to generate ideas using semiotics;
- Chapter - 13: Acknowledgements;
