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책 정보
· 제목 : New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781402079542
· 쪽수 : 124쪽
· 출판일 : 2004-05-10
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781402079542
· 쪽수 : 124쪽
· 출판일 : 2004-05-10
목차
Quality in the Marketplace.- Store Image and Store Positions for Grocery Retail Chains.- A Hierarchical Bayes Model of Choice Between Supermarket Formats.- Measuring the Effect of Distance on Consumer Patronage Behavior.- Intertype Competition.- Epilogue.
