Objects of Desire: Consumer Behaviour in Shopping Centre Choices (Hardcover)

PART I: INTRODUCTION AND BACKGROUND Introduction Background PART II: WHY PEOPLE SHOP WHERE THEY DO - SHOPPERS' RESPONSES TO ATTRIBUTES OF SHOPPING CENTRES Research Questions, Methodology and Questionnaire Design for Part 2 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop The Shopping Centre as a Brand The Shopping Centre as an Object of Desire: Attraction and Distance in Shopping Centre Choice Central Place Practice: Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boundaries and the UK Retail Hierarchy Marketing Segmentation for Shopping Centres PART III: CONSUMER PSYCHOLOGICAL PROCESSES IN SHOPPING CHOICES Shoppers' Motivations in Choices of Shopping Centres An Environmental Psychology Approach to Consumers Choices of Shopping Centres An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping Behaviour: The Savannnah Hypothesis of Shopping PART IV: FUTURESCAPES Shoppers' Motivations for E-Shopping E-Shopping Compared with Shopping Centres Conclusions and Implications