Globalization or Regionalization of the American and Asian Car Industry? (Hardcover)

Foreword; M.Freyssenet & Y.Lung Introduction: The Diversity of Internationalization Strategies and Trajectories Of the Automobile Sector Firms; M.Freyssenet, K.Shimizu & G.Volpato Internationalization of American & Asian Automobile Firms; B.Jetin The Twin Internationalization Strategies of US Car-makers: GM and Ford; G.Bordenave & Y.Lung Internationalization of American Car Service Companies and Change in Distribution; B.Jullien Maverick at the Age of Mega-merger? Toyota's Global Strategy; K.Shimizu Nissan: From a Precocious Export Policy to a Strategic Alliance; H.Kumon Honda, an Independent Global Car Company, Out of the 'Four Million Units Club'; K.Shimokawa The Chance for Periphery Market Players; M.Chung Conclusion; M.Freyssenet & Y.Lung