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· 분류 : 외국도서 > 경제경영 > 국제경제 > 경제학이론
· ISBN : 9781403906717
· 쪽수 : 309쪽
· 출판일 : 2003-03-13
목차
Introduction; C.Wheeler; F.McDonald; I.Greaves PART 1: SUBSIDIARY LOCATION AND PERFORMANCE The Relative Economic Performance of Foreign Subsidiaries in UK Manufacturing; C.Wang; P.Siler, X.Liu What Attracts Japanese Manufacturing Investment; P.Yeung & R.Strange Employee Relations in German Multinationals in an Anglo-Saxon Setting and the New German Model of Labour Relations; H.Tuselmann, F.McDonald & A.Heise PART 2: INTERNATIONALIZATION AND FIRM STRATEGY From Global Concentration to Competitive Strategy; C.Carr Globalisation International: Standardisation of Product and Marketing Strategies in the ICT Field; P.Gabrielsson & M.Gabrielsson How Firm-Specific Characteristics Shape Prospective High-Tech Alliances in Emerging Economies; C.Mattios & A.Cross Effective Management of Internationalization Ventures; P.Dimitratos Sales Channel Strategies in Export Marketing of Small and Medium-Sized Northern Irish Design Companies; S.Loane; J.Bell; M.Gabrielsson & S.Al-Obaidi PART 3: THE INTERNATIONALIZATION OF THE SMALL FIRM The Role of Resources/Capabilities in the Internationalization of Small High Technology Firms; L.Bernadino & M.Jones Internationalization Patterns of Small High Technology Firms: Keep on, Step Back or Withdraw; R.Turcan Towards a Framework For Understanding the De-Internationalization Process During a Crisis: A Case-Study: Marks and Spencer; K.Mellahi Satisfaction With Paying For Government Export Assistance; J.Knight, J.Bell & R.McNaughton PART 4: THE INTERNET AND E-COMMERCE Internationalization: A Network Theoretical Analysis of the Impact of the Internet on Internationalization: The Case of Hong Kong SME's; H.Chen & S.Bridgewater Internet Usage and Marketing Relationships in the Real Estate Sector: Some Preliminary Insights From Canada and the UK; D.Sakalauskas & K.I.Ibeh Political Risk and Litigation in International E-Commerce; J.Frynas














