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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781403918819
· 쪽수 : 333쪽
· 출판일 : 2005-01-13
목차
Introduction: The Cases For and Against the Ues of Management Tools and Techniques PART 1: STRATEGIC MANAGEMENT Tools and Techniques for Strategic Management The Use of Strategic Management Tools and Techniques PART 2: MARKETING AND SALES MANAGEMENT Tools and Techniques for Marketing and Sales Management The Use and Performance of Marketing and Sales Tools and Techniques PART 3: OPERATIONS AND PRODUCTION MANAGEMENT Tools and Techniques for Operations and Production Management The Use of Operations and Production Management Tools and Techniques PART 4: PROCUREMENT AND SUPPLY MANAGEMENT Tools and Techniques for Procurement and Supply Management The Use of Procurement and Supply Management Tools and Techniques PART 5: CONCLUSIONS A Curate's Egg: On the Use and Performance of Management Tools and Techniques