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· 분류 : 외국도서 > 경제경영 > 국제경제 > 경제학이론
· ISBN : 9781403998545
· 쪽수 : 262쪽
· 출판일 : 2006-11-28
목차
PART ONE: FDI IN EUROPEAN EMERGING ECONOMIES Introduction: Acquisition Strategies in European Emerging Markets; K.Meyer & S.Estrin Institutional Context and FDI Trends in European Emerging Economies; C.Jensen The Changing Patterns of Foreign Direct Investment: Survey Insights; K.Meyer , D.Ionascu , P.Kulawczuk , A. Szczesniak , Z.Antal-Mokos , K.Toth & V.Darskuviene PART TWO: ACQUISITIONS: BUSINESS STRATEGY AND ECONOMIC GROWTH Acquisition as an Entry and Growth Strategy; K.Meyer Synergy Management in Acquisitions; K.Toth M&A in Mobile Telephony: Industry Dynamics; J.Anderson & Z.Antal-Mokos Institutional and Regulatory Barriers to Foreign M&A in Central Europe; M.Bak ; P.Kulawczuk & A.Szczesniak Acquisitions, Institutions, and Policy; S.Estrin & K.Meyer PART THREE: CASE STUDIES The Evolution of the Hungarian Mobile Communications Market and T-Mobile Hungary; Z.Antal-Mokos & A.Bauer The Purchase of a Monopoly: France Telecom Acquires TPSA; P.Kulawczuk Building Strategic Alliances to Maintain Independence: Bank Millennium and Banco Comercial Portugues ; A.Szczesniak Building Profit from Losses: K&H and ABN AMRO; K.Toth Creating a Nordic Bank: SEB-Vilniaus Bankas; K.Simkute The Emergence of the Central European MNE: MOL; Z.Antal-Mokos & K.Toth Growth through Multiple Acquisitions: Carlsberg Breweries in Poland; M.Bak Purchase the National Brand No.1 to Rescue Entry Strategy? The Acquisition of Wedel by Cadbury-Schweppes; P.Kulawczuk Early Entry and Aggressive Growth: Kraft Foods Lietuva; V.Darskuviene References Index