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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781408019566
· 쪽수 : 672쪽
· 출판일 : 2011-03-28
목차
PART I: FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Economic, Political and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART II: BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART III: GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Global Social Responsibility PART IV: THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Building Global Strategies PART V: OPERATIONS IN THE GLOBAL MNE 15 Structuring and Organizing MNEs 16 International Human Resource Management 17 International Marketing and Supply Chain Management PART VI: INTEGRATIVE CASES