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· 제목 : The Coming of the Supermarket : English Consumer Reactions to a Retail Innovation (Hardcover) 
· 분류 : 외국도서 > 역사 > 세계사
· ISBN : 9781409401841
· 쪽수 : 182쪽
· 출판일 : 2023-12-31
· 분류 : 외국도서 > 역사 > 세계사
· ISBN : 9781409401841
· 쪽수 : 182쪽
· 출판일 : 2023-12-31
목차
1. Introduction: retail innovations and consumer reactions Part Two: Retail Innovations 2. The Arrival of Self-Service and The Americanisation of British Food Retailing 3. Changes in retail Selling: the Supermarket Revolution Part Two: Consumer Reactions 4. Reconstructing Consumer Landscapes 5. Types of Consumer Reactions 6. Family Life and changing Shopper Behaviour 7. Supermarkets and Shopping as a gendered experience 8. Regional Variations in Consumer Behaviour 9. Changing Shopping Experiences 10. The Supermarket as an Agent of Change
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