The Future of Pharma : Evolutionary Threats and Opportunities (Hardcover)

Contents: Foreword, Andreas Fibig; Foreword, G. Steven Burrill; Part I A Stalling Industry: Whither pharma? The world's most important industry at a fork in the road; Universal acid: a way to understand the complex, adaptive pharmaceutical industry. Part II A Co-Evolving Industry: An evolving social environment; An evolving technological environment; The evolution of the pharmaceutical industry; The speciation of pharma: the new business models that will transform the industry. Part III A Changed Industry: Sex, forced moves and good tricks: what new capabilities will be needed to survive and thrive in the future of pharma?; Flat, focused tribes: organizational structures in the future of pharma; Gales of creative destruction: the turmoil ahead of the pharmaceutical industry. Epilogue: unanswered questions and speculative answers; Appendices; Index.