Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardcover, 3)

Preface 1. Introduction Criteria for Scale Deletions/Additions Search Procedures Format of the Book and Presentation of Measures Caveats and Cautions Evaluation of Measures Reliability Construct Validity Other Issues to Consider Summary References 2. Traits and Individual Difference Variables Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept Scales Related to Consumer Compulsiveness and Impulsiveness Scales Related to Country Image and Affiliation Scales Related to Consumer Opinion Leadership and Opinion Seeking Scales Related to Innovativeness Scales Related to Consumer Social Influence 3. Values and Goals General Values Appendix to General Values Values Related to Environmentalism and Socially Responsible Consumption Values Related to Materialism and Possessions/Objects Appendix to Materialism and Possessions/Objects Values Related to Goal Orientations and Planning 4. Involvement, Information Processing, and Affect Involvement General to Several Product Classes Purchasing Involvement Scales Related to Information Processing: Optimal Stimulation Measures Scales Related to Processing Style Scales Related to Affect 5. Reactions to Marketing Stimuli Measures Related to Ad Emotions and Ad Content Measures Related to Brand/Product Responses and Shopping Styles Measures Related to Pricing Responses 6. Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace Consumer Attitudes Toward Business Practices and Marketing Scales Related to Post- Purchase Behavior: Consumer Discontent Business Attitudes Toward the Marketplace 7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues Job Satisfaction Measures Role Perceptions/Conflict Job Burnout/Tension Performance Measures Control and Leadership Organizational Commitment Sales/Selling Approaches Inter-/Intrafirm Issues of Influence and Power Other Measures Related to Interfirm Issues Index About the Editors