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· 제목 : A Nation of Small Shareholders: Marketing Wall Street After World War II (Hardcover)
· 분류 : 외국도서 > 경제경영 > 투자/증권 > 일반
· ISBN : 9781421409023
· 쪽수 : 256쪽
· 출판일 : 2013-05-01
· 분류 : 외국도서 > 경제경영 > 투자/증권 > 일반
· ISBN : 9781421409023
· 쪽수 : 256쪽
· 출판일 : 2013-05-01
목차
Acknowledgments
Introduction: Sowing an "Equity Culture"
1. Reeling from the Great Crash
2. Experimenting with Advertising
3. Marketing the "Own Your Share" Program
4. Courting Retail Investors during the Cold War
5. Selling Stocks on the Monthly Plan
6. Creating a Nation of "Sound" Investors
Epilogue: Own Your Share in Retrospect
Notes
Essay on Sources
Index
