Generic: The Unbranding of Modern Medicine (Hardcover)

Preface to the 2016 Edition
Acknowledgments
Introduction. The Same but Not the Same
Part I. What's in a Name?
Chapter 1. Ordering the World of Cures
Chapter 2. The Generic as Critique of the Brand
Part II. No Such Thing as a Generic Drug?
Chapter 3. Drugs Anonymous
Chapter 4. Origins of a Self- Effacing Industry
Chapter 5. Generic Specificity
Part III. The Sciences of Similarity
Chapter 6. Contests of Equivalence
Chapter 7. The Significance of Differences
Part IV. Laws of Substitution
Chapter 8. Substitution as Vice and Virtue
Chapter 9. Universal Exchange
Part V. Paradoxes of Generic Consumption
Chapter 10. Liberating the Captive Consumer
Chapter 11. Generic Consumption in the Clinic, Pharmacy, and Supermarket
Part VI. The Generic Alternative
Chapter 12. Science and Politics of the "Me- Too" Drug
Chapter 13. Preferred Drugs, Public and Private
Chapter 14. The Global Generic
Conclusion. The Crisis of Similarity
List of Abbreviations
Notes
Index