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· 제목 : The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781422110577
· 쪽수 : 272쪽
· 출판일 : 2010-06-22
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781422110577
· 쪽수 : 272쪽
· 출판일 : 2010-06-22
목차
Introduction 1. Retail Valuation: How Investors Value Product Availability and Inventory Management 2. Product Life Cycle Planning: How to Reinvent Forecasting, Inventory Optimization, and Markdown Pricing 3. Assortment Planning: Mining Sales Data to Discover Homerun' Products You are Missing 4. Flexible Supply Chains: How to Design for Greater Agility End to End 5. Reducing Perverse Incentive Misalignment in Supply Chains 6. Store Level Execution: Increasing Sales Through Better Availability of Products and Store Associates 7. Company-Wide Implementation: Managerial Issues Affecting Implementation 8. Technological Risk: How Retailers Should Assess and Manage Emerging Technologies Conclusions
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