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· 제목 : Seizing the White Space: Business Model Innovation for Growth and Renewal (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 신규사업
· ISBN : 9781422124819
· 쪽수 : 240쪽
· 분류 : 외국도서 > 경제경영 > 신규사업
· ISBN : 9781422124819
· 쪽수 : 240쪽
목차
Foreword by AG Lafley, Chairman of the Board, Procter & Gamble b Section I: A New Model For Growth And Renewal/b 1. The White Space and Business Model Innovation 2. The Four-Box Business Model Framework b Section II: When New Business Models Are Needed/b 3. The White Space Within: Transforming Existing Markets 4. The White Space Beyond: Creating New Markets 5. The White Space Between: Dealing with Industry Discontinuity b Section III: Business Model Innovation As A Repeatable Process/b 6. Designing a New Business Model 7. Implementation 8. Overcoming Incumbent Challenges Epilogue Acknowledgments
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