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· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제학이론
· ISBN : 9781422126967
· 쪽수 : 576쪽
· 출판일 : 2008-09-09
목차
From the contents: Part I Competitive Strategy: Core Concepts 1. The Five Competitive Forces That Shape Strategy (January 2008 HBR Version) 2. What Is Strategy? 3. How Information Gives You Competitive Advantage 4. Strategy and the Internet (NEW TO THIS EDITION, 2001 HBR article) 5. From Competitive Advantage to Corporate Strategy Part II The Competitiveness of Locations 6. The Competitive Advantage of Nations 7. Clusters and Competition: New Agendas for Companies, Governments, and Institutions 8. Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy Part III Competitive Solutions to Societal Problems 9. Green and Competitive: Ending the Stalemate 10. The Competitive Advantage of the Inner City 11. Redefining Competition in Health Care (NEW TO THIS EDITION, 2004 HBR article) Part IV Strategy, Philanthropy, and Corporate Social Responsibility/b 12. Philanthropy s New Agenda: Creating Value (1999 HBR article) 13. The Competitive Advantage of Corporate Philanthropy (2002 HBR article) 14. Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility Part V Leadership 15. Seven Surprises for New CEOs (2004 HBR article)














