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· 제목 : HBR's 10 Must Reads: The Essentials (Paperback) 
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9781422133446
· 쪽수 : 288쪽
· 출판일 : 2010-11-08
· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9781422133446
· 쪽수 : 288쪽
· 출판일 : 2010-11-08
목차
Table of Contents Meeting the Challenge of Disruptive Change Clayton M. Christensen, Michael Overdorf Competing on Analytics Thomas H. Davenport Managing Oneself Peter F. Drucker What Makes a Leader? Daniel Goleman Putting the Balanced Scorecard to Work Robert S. Kaplan, David P. Norton Innovation: The Classic Traps Rosabeth Moss Kanter Leading Change: Why Transformation Efforts Fail John P. Kotter Marketing Myopia Theodore Levitt What Is Strategy? Michael E. Porter The Core Competence of the Corporation C.K. Prahalad, Gary Hamel About the Contributors Index
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