The Business of iPhone App Development: Making and Marketing Apps That Succeed (Paperback)

Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iPhone App Is Your Most Powerful Marketing Tool Money for Nothing: When It Pays to Be Free Exploring New Business Models with In-App Purchase and Affiliate Programs Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iPhone App