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· 분류 : 외국도서 > 경제경영 > 비즈니스 작문
· ISBN : 9781430263494
· 쪽수 : 248쪽
· 출판일 : 2013-12-27
목차
Establishing Good Journalistic Practices Writing an Effective Business News Article Writing for the Different Business News Media Establishing Sources of Information Enterprise Reporting Ethics and Change Making Economic Reporting Relevant Getting the Best from Press Conferences and Briefings Television Reporting Skills Reporting on Business for Television Newswires and their Role Getting the Pictures Writing and Reporting for New Media Macroeconomics Globalization and Comparisons with Neighboring Economies Stock and Bond Markets Markets for Commodities and Exotic Financial Products Investigating Company Accounts and Assessing the Board Privatization SMEs and the Economy The Importance of a Census Current Reporting: The Good, The Bad, and The Ugly The Pros Speak Sample Balance Sheet














