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· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치과정 > 일반
· ISBN : 9781433101984
· 쪽수 : 209쪽
· 출판일 : 2008-05-06
목차
Contents: Steven R. Corman/Angela Trethewey/H.L. Goodall, Jr.: Preface ? H.L. Goodall, Jr./Angela Trethewey/Steven R. Corman: Strategery: Missed Opportunities and the Consequences of Obsolete Strategic Communication Theory ? H.L. Goodall, Jr./Angela Trethewey/Kelly McDonald: Strategic Ambiguity, Communication, and Public Diplomacy in an Uncertain World: Principles and Practices ? Angela Trethewey/H.L. Goodall, Jr.: Leadership Reconsidered as Historical Subject: Sketches from the Cold War to Post-9/11 ? Steven R. Corman/Jill Schiefelbein: Communication and Media Strategy in the Islamist War of Ideas ? H.L. Goodall, Jr./Linell Cady/Steven R. Corman/Kelly McDonald/Mark Woodward/Carolyn Forbes: The Iranian Letter to President Bush: Analysis and Recommendations ? Z. S. Justus/Aaron Hess: One Message for Many Audiences: Framing the Death of Abu Musab al-Zarqawi ? Aaron Hess/Z.S. Justus: Re-Defining the Long War: Toward a New Vocabulary for International Terrorism ? Steven R. Corman/Angela Trethewey/H.L. Goodall, Jr.: A New Communication Model for the 21st Century: From Simplistic Influence to Pragmatic Complexity ? Steven R. Corman/Angela Trethewey/H.L. Goodall, Jr.: Creating a New Communication Policy: How Changing Assumptions Leads to New Strategic Objectives.