Understanding New Media: Extending Marshall McLuhan - Second Edition (Paperback)

Contents: ≪New Media≫ and Marshall McLuhan: An Introduction ? McLuhan’s Methodology: Media as Extensions of Man and Mankind ? Five Communication Ages: Adding the Mimetic and the Interactive Digital Ages ? To What Extent Do the ≪New Media≫ Confirm or Contradict McLuhan’s Predictions ? The 15 Messages of ≪New Media≫: An Overview ? The ≪Digital Economy≫: An Expansion of the Knowledge Economy ? Scaffolding and Cascading Technologies and Media: Understanding New Media as the Extensions of Earlier Media or the Extensions of Extensions ? The Spoken Word ? The Written Word ? Roads and Paper Routes ? Number ? Clothing ? Housing ? Money ? Clocks ? The Print ? Comics ? The Printed Word: Books and Libraries ? Wheel, Bicycle, and Airplane ? The Photograph ? Press (or Newspapers) and the News ? Motorcar ? Ads ? Games ? Telegraph ? The Typewriter ? The Telephone ? Impact of the New Media on the Telephone ? The Phonograph and New Modes of Recorded Music ? Movies and Digital Videos ? Radio ? Television ? Weapons ? Automation (Plus the Factory) ? Hybrid or Convergent Technologies ? The Multifunction Printer, Photocopier, Scanner, and Fax ? Personal Computers ? The Smartphone ? Computer Software ? Computing ? E-Mail, Instant Messaging (IM), and Short Message Service (SMS) ? Bulletin Boards, Usenets, Listservs, and Chat ? The World Wide Web ? Social Media Including Twitter, Instagram, and Snapchat ? Blogs ? Search Engines Plus Google and Libraries ? Video Conferencing and Web-Based Collaboration Tools ? Virtual Reality (VR) and Simulations ? Robots, Bots, and Agents ? Artificial Intelligence (AI) and Expert Systems ? ≪Smart Tags≫ and Dataspace ? Enabling Technologies Not Dealt With in Understanding Media.