ESPN and the Changing Sports Media Landscape (Paperback)

List of Tables and Figures ? Greg G. Armfield/John McGuire/Adam C. Earnheardt: Preface: September 8, 2011 ? Section One: Changes and Challenges in the Sports Media Marketplace ? Stephen W. Dittmore: Sports Programming as a Public Good: A Complicated Congressional Legacy ? David Bockino: ESPN’s Search for a Sustained Global Competitive Advantage ? Paul Smith: A Whole New Ball Game? The Changing European Sports Rights Marketplace ? Brody J. Ruihley/Andrew C. Billings: Ascending as the Fantasy Giant: ESPN Fantasy, Mainstreaming Fantasy Gaming, and the Role of Goliath ? Steve Young/Sean Fourney/Braden Bagley: ESPN and esports: Capturing and Joining a Rising Sport ? Section Two: Changes and Challenges in the Sports Media Political Environment ? Kevin Hull/Miles Romney/David Cassilo: Tune It or Stream It? Can Millennials and the Internet Save ESPN? ? Ryan Broussard/Jonathan Graffeo: ESPN’s Double Standard? The Politics of Frame and Tone in Sports ? Katherine L. Lavelle: A "Fireable Offense?: Jemele Hill and the Rhetoric of Public Correction ? David Staton: Jemele Hill, Twitter, and ESPN: Thinking Inside the (Potter) Box ? J. Scott Smith: Adapting to the Digital Age: ESPN’s Crisis Communication During the 2015 and 2017 Layoffs ? Section Three: Changes and Challenges in the Sports Media Programming Environment ? Xavier Ramon/Jose Luis Rojas Torrijos/ Andrew C. Billings: The Present (But Not Future) ESPN Ombudsman: Levying Accountability Through the Inception of the Digital Age ? John McGuire: SportsCenter at 40: Evolving With the Times ? Jake Kucek/Zach Humphreys/Adam C. Earnheardt/Greg G. Armfield: ESPN’s Evolving Mobile Motives: Development, Consumption, Competition ? Jared Johnson: Creation of The Longhorn Network: Shadow of a Dying Business Model ? William M. Kunz: National vs. Local: Fox Sports 1 and Fox Sports Networks in the 2010s ? Anji L. Phillips/Dunja Antunovic: "Seeking a Storybook Ending": Examining the Future Distribution of Women’s Sporting Events ? Section Four: The Changing Sports Media Landscape ? Sarah Wolter: "Tying the Brand to Something a Little Bit Bigger": A Political Economy Analysis of espnW ? Michael L. Butterworth: Storytelling at the Worldwide Leader in Sports: An Interview With John Walsh, Executive Vice President of ESPN, Retired ? Melvin Lewis: Modern Pathways of Sports Consumption: An Interview With Paul Melvin, Senior Director of Communications for ESPN ? Andreas Hebbel-Seeger/Thomas Horky: Sports Media in 2020: Patterns, Trends, and Crystal-Ball Gazing ? Visualizing 2020: The Future of Sports Media Panel Discussion ? Editor Biographies ? Contributor Biographies ? Index.