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The Essentials of the Future of Business

The Essentials of the Future of Business (4th Edition, Paperback)

Lawrence Gitman(지은이)
South Western College
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The Essentials of the Future of Business
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· 제목 : The Essentials of the Future of Business (4th Edition, Paperback) 
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781439035924
· 쪽수 : 528쪽
· 출판일 : 2009-05-01

책 소개

Packed with examples and illustrations of professionals in real-world practice, The Future of Business: The Essentials 4E, International Edition prepares readers for a successful career in business by...
Packed with examples and illustrations of professionals in real-world practice, "The Future of Business: The Essentials 4E, International Edition" prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world success - including the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.

Packed with examples and illustrations of professionals in real-world practice, "The Future of Business: The Essentials 4E, International Edition" prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world success - including the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.
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