Internet Retail Operations: Integrating Theory and Practice for Managers (Hardcover)

Internet Retailing: From Experimentation to Execution
Lessons of the Last Bubble
The Unfolding Story

The World Wide Web and Information Technology
What Do We Mean by the Internet?
Technological Advances in the World Wide Web That Enabled the Commercial Adoption of the Internet
Internet Business Models: A Framework
Characterizing Internet Retailing Models
The Role of Merchandise, Services, Promotions, Navigation, and User Interfaces in the Success of Internet Retailing Ventures
Internet Commerce Functionality and Its Potential to Generate Value in the Supply Chain
Web-Enabled Cost Efficiency and Customer Benefits
Web-Enabled Collaboration among Individuals
References

Scale Economies and the Network Effect in Internet Retailing
Scale Economies
Network Effects
Economies of Scope
Defense versus Offense

Operations Strategy for the Internet
Operations Strategy
From Manufacturing to Operations Strategy
Structural Decisions
Operations Capabilities
From Theory to Practice?

Supply Chain Management for a Virtual World
Long Tails and Unlimited Shelf Space in Internet Retailing
Demand Management
Multichannel Retailing: Combining Internet and Brick-and-Mortar Channels
References

Defining the Value
What Are the Main Internet Services That Exist in a Supply Chain Context?
How Can the Internet Be Used to Offer Services That Contribute to the Development of Competitive Advantages?

Outsourcing Internet Retail Operations
Internet Retailing Decisions to Outsource Their Distribution Facilities’ Footprint
Logistics Outsourcing Decisions in the Broader Internet Retailing Context
Conclusions and Implications
References

Understanding the Drivers of Cost-to-Serve
The eBags Story
Trial and Error
Future Growth
Accounting for Intangibles

The Last-Mile Challenge
First-Mover Delivery Models
Limited Online Sales
The Role of Delivery Economics
High Last-Mile Costs
New Trade-Off: Speed versus Variety
Entrenched Competitors
The New Intermediaries
Store and Office Solutions
Labor-Saving Models
Continued Experimentation

Managing Product Returns
The Magnitude of Product Returns in Internet Retailing
Tackling Product Returns
The Role of Third-Party Specialists
Key Principles for Internet Retailers to Follow
Managing Internet Product Returns: A Focus on Effective Service Operations
Challenges and Opportunities in Remarketing Product Returns
References

Amazon: Supply Chain Strategy and Innovation
Amazon’s Structural Decisions
Amazon’s Operational Decisions
Keeping the Virtuous Cycle Moving Forward

eShip-4U
The Last Mile
eShip
The Deutsche Post Pilot
The Packstation 24 Trial Run
The ADM
Entering the U.S. Market
Partnering with E-Tailers
References

FreshDirect: Expansion Strategy
FreshDirect: Home Grocery Delivery
Beef Industry Background
Cattle Farmers
Feedlots and Slaughterhouses
Packers
Grocery Stores
Restaurants
Direct Retail: Omaha Steaks
Direct Retail: Online Grocer
Farm to Fork: Supply Chain Coordination
A Question of Priorities

Musictoday, LLC: Managing Inventory for Night Train
From One Band to Many
The Problems of Success
Getting the Train Back on Track
Train at the Crossing

Better World Books
Company Background
Company Culture
Used-Books Industry
Trends
The Internet as Vehicle for Books Sales
Supply Chain of Internet Book Retailing
Value Proposition
Operations
The South Bend Facility
Expansion Options
References

Cooking.com
Company History
Overview of Kitchenware Industry
Cost-to-Serve Drivers
Conclusion

RelayFoods.com, Inc
RelayFoods.com’s History
U.S. Grocery Stores and Supermarkets
Alternative Online Grocery Retailing Models
Operations Strategy for RelayFoods.com

eBags: Managing Growth
eBags History
The Luggage Industry
eBags Business Model
eBags Operations Model
The Footwear Industry
The European Market
Where Do We Go from Here?

Index