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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781439811559
· 쪽수 : 256쪽
· 출판일 : 2009-09-01
목차
Section I
Engineering in a Global Age
Engineeering, Change, and Resistance
Conclusion
Review and Study Questions
Notes
A Global Engineering Model
The Global Organization Layer
The Operational Layer
The Context Layer
Complicating the Concept of National Cultures
Conclusion
Review and Study Questions
Notes
Decision Making in Global Projects
Introduction
Analytical Hierarchical Process
Application Example: Decision Making under Certainty Using AHP
Integrating GEM and AHP
Data Gathering
Example: MexPlast Goes Global
Conclusions
Review and Study Questions
Notes
Section II
MEPO Manages Culture
French and Mexican Culture: The Best of Both Worlds?
The Facts of the Case
Interpretation
Conclusions
Review and Study Questions
Notes
USAHP Confronts Mexico’s Subcultures
U.S. and Mexican Cultures: So Close, and Yet So Far
The Facts of the Case
Interpretation
Review and Study Questions
Notes
Implementing a Global Engineering Perspective
Internationalization of Automobile Production
Localization Influence Factors
A Case Study in Global Automotive Engineering: The German-Mexican Partnership
Conclusion
Review and Study
Notes
Section III
SmartDrill Stays Home
Culture, Communication, and Decision Making
The Facts of the Case
Interpretation
Review and Study Questions
Notes
Do What You’re Told, and Don’t Confuse Me with Facts
Cultures, Decision Making, and Organizational Learning
The Facts of the Case
A Year Later
Interpretation
Review and Study Questions
Appendix
Notes
The Wisdom of Getting Everyone Involved: Communication and (Un)coordination at HOCH
Long Histories, Different Cultures
Interpretation
Postscript on Life in Network Organizations
Review and Study Questions
Notes
Section IV
Technical Consulting and Organizational Recovery at Chips
The Paradox of Cross-National Operations
The Facts of the Case
Interpretation
Review and Study Questions
Notes
Bucket Brigades Work, but Why?
The Facts of the Case
Review and Study Questions
Appendix
Notes
Index















