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· 분류 : 외국도서 > 컴퓨터 > 데이터베이스 관리 > 데이터 마이닝
· ISBN : 9781439828670
· 쪽수 : 416쪽
· 출판일 : 2012-05-15
목차
What Is Web 2.0?
The Dot-com Boom and Bust
The Emergence of Web 2.0
Controversy around the Web 2.0 Moniker
O’Reilly’s Web 2.0
So, What Is Web 2.0?
The Iceberg Model
THE SIX BIG IDEAS
User-Generated Content
Why People Do It
Sc ale of Activity
The Problem with User-Generated Content
The Value of UGC as a Term
Architecture of Participation
History of Architecture of Participation
Designing for Participation
Data on an Epic Scale
A Short History of Search
The Web Goes Commercial
Working at the Internet Sc ale
Using the Epic Scale of Data
Harnessing the Power of the Crowd
The Wisdom of Crowds
Collective Intelligence
Harnessing the Power of the Crowd
Harnessing the Power of Critical Thinking
Openness
The Roots of Openness on the Web
Principles of Openness
Openness in Practice
Applying Ideas of Openness to Web 2.0
The Network Effect and Web Topology: What Size and Shape Is the Web and Why Does It Matter?
The Network Effect
Web Topology
WEB 2.0 SERVICES
Blogs
Introduction to Blogs
A Short History of Blogs
Blog Software Development
Blogging Takes Off
The Blogosphere
Researching the Blogosphere
Wikis
Introduction to Wikis
Short History of Wikis
Example System: MediaWiki
Wikipedia
The Wikisphere
Researching the Wikisphere
Online Social Networks
Introduction to Social Network Sites
A Short History of Social Network Sites
Example System: Facebook
SNSs Take Off
The SNS Ecosystem
SNS Research
Media Sharing
Podcasting
Photo-Sharing Sites
Video-Sharing Services
Social Bookmarking Sites
Introduction to Delicious
Short History of Delicious
The Social Bookmarking Ecosystem
Research
Microblogging Services
Introduction to Twitter
Short History of Twitter
Twitter Technical Architecture
The Twitter Ecosystem
Research
FRAMEWORK FOR THE FUTURE
Technology and Standards
How the Web Works
How Web 2.0 Services Work
Handling the Epic Scale of Data
Standards
Beyond Web 2.0
The Semantic Web
Smartphones and the Rise of Apps
Leveraging the Social Graph
WebOS and the Browser as Operating System
Cloud Computing
Big Data
The Internet of Things
Web Science
Epilogue
References
Index
Exercises, Discussion Points, and Further Reading appear at the end of each chapter.
