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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781441914798
· 쪽수 : 235쪽
목차
The Need for Reinventing Strategy.- The Delta Model: Creating New Sources of Growth and Profitability in a Networked Economy.- Customer Segmentation and Customer Value Proposition: The First Critical Task of Strategy.- The Firm as a Bundle of Competencies: Understanding the Depth and the Breadth of Our Capabilities.- The Mission of the Business: Capturing the Strategic Transformation.- The Development of the Strategic Agenda: A Call to Action.- Monitoring the Strategy Execution.- Putting It All Together: How to Integrate the Critical Tasks of Strategy - An Illustration1.- Managing Small- and Medium-Sized Enterprises (SMEs) - Lessons from the Delta Model.- The Challenges of Managing Not-for-Profit Organizations.- A Comparison Among the Three Strategic Frameworks: Porter, the Resource-Based View of the Firm, and the Delta Model.