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· 제목 : Ongoing Crisis Communication: Planning, Managing, and Responding (Paperback) 
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781452261362
· 쪽수 : 239쪽
· 출판일 : 2014-01-21
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781452261362
· 쪽수 : 239쪽
· 출판일 : 2014-01-21
목차
Preface 1. A Need for More Crisis Management Knowledge 2. Effects of the Online World on Crisis Communication and Crisis Management 3. Proactive Management Functions and Crisis Management 4. The Crisis Prevention Process 5. Crisis Preparation: Part I 6. Crisis Preparation: Part II 7. Crisis Recognition 8. Crisis Response 9. Post-Crisis Concerns Epilogue Appendix: Possible Case Studies
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