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· 제목 : Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (Paperback, 2010)
· 분류 : 외국도서 > 과학/수학/생태 > 과학 > 과학일반
· ISBN : 9781461425021
· 쪽수 : 308쪽
· 출판일 : 2012-02-25
· 분류 : 외국도서 > 과학/수학/생태 > 과학 > 과학일반
· ISBN : 9781461425021
· 쪽수 : 308쪽
· 출판일 : 2012-02-25
목차
Introduction.- Basic Methodological Approaches.- Other Methological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.- References.- Index.
