Air Transportation : A Management Perspective (Paperback, 8 ed)

Part 1 An Introduction to Air Transportation; Chapter 1 The Airline Industry; Chapter 2 Aviation; Chapter 3 Historical Perspective; Chapter 4 Air Transportation; Chapter 5 The General Aviation Industry; Part 2 Structure and Economics of the Airlines; Chapter 6 The Airline Industry; Chapter 7 Economic Characteristics of the Airlines; Part 3 Managerial Aspects of Airlines; Chapter 8 Airline Management and Organization; Chapter 9 Forecasting Methods; Chapter 10 Airline Passenger Marketing; Chapter 11 # Airlines in Social Media, DrBenediktBadanik; Chapter 12 Airline Pricing, Demand, and Output Determination; Chapter 13 Air Cargo, DrRicoMerkert; Chapter 14 Principles of Airline Scheduling; Chapter 15 Fleet Planning; Chapter 16 Airline Labor Relations; Chapter 17 Airline Financing; Part 4 The International Scene; Chapter 18 International Aviation, DrXiaowenFu;