Legal Persuasion : A Rhetorical Approach to the Science (Paperback)

I. Introduction Chapter 1: Making Connections Chapter 2: Thinking and Decision Making: Starting to Persuade II. Setting: Audience, Timing, and Location Chapter 3: The Judicial Audience Chapter 4: Kairos: Fitting Time and Place III. Invention: Stories, Metaphors, Analogies Chapter 5: Uncover Embedded Plots, Characters, and Images Chapter 6: Introduction to Storytelling Chapter 7: Telling Fact Stories Differently Chapter 8: Developing Law Stories Chapter 9: Making Intuitive Connections Chapter 10: Shape Connections: Familiar Analogies and Metaphors Chapter 11: Reinforce Favorable Connections: Arguing by Analogy Chapter 12: Break Unfavorable Connections: Novel Metaphors IV. Arrangement: Organization and Connection Chapter 13: Introduction to Priming: Story and Emotion Chapter 14: Priming Interpretations and Impressions Chapter 15: Introduction to Syllogistic Frameworks Chapter 16: Syllogistic and Analogical Case Arguments V. Connecting through Tone Chapter 17: Structuring Arguments to Appear Reasonable Chapter 18: Volunteering Adverse Information Chapter 19: The Trap of Attack VI. Conclusion Chapter 20: Putting It Together