Introduction to Graphic Design : A Guide to Thinking, Process & Style (Paperback)

Preface 1.Overview of the Field What is graphic design?; What does a designer produce?; The dual responsibility of the designer; Why rules are important; Exercise; Technical skills ; Who should be a designer 2. Concepts and Ideas Key terms and concepts; Design as a creative process; Design in action:Bequethed; Design as a creative process; Design in action: Krave; Jumpstarting inspiration; Brainstorming and idea development; Story telling and narrative; Matching output to audience; Design in action: You are here Toledo; Revision and experimentation; Presenting design work; Exercise; The chapter in review: Do's and Don'ts. 3. Form and Space Key terms and concepts; Visual understanding; Form; Design in action: Innovative Gebaude; Space; Principles affecting form and space; Elements and organization; Visual variables;Form and meaning; Less is more; The chapter in review: Do's and Don'ts 4.Working with Color Key terms and concepts; What is color?; Systems of primary colors; Terminology and color wheels; Color theory; Design in action: 3M corporate headquarters; Exercise; Choosing a color palette; Color repetition; Color and hierarchy; Contrast and color; Exercise; The chapter in review: Do's and Don'ts 5.Typography Key terms and concepts; What is typography?; Characteristics of type; Exercise; Typographic hierarchy; Spacing and alignment; Typographic niceties; Exercise; Type and color; Choosing typefaces; Design in action: Modern gallery identity; Type as form; The chapter in review: Do's and Don'ts 6.Using and Creating Imagery Key terms and concepts; The importance of imagery; Representation and abstraction; Semiotics; Modes and styles;Creating images;Exercise; Producing images digitally; Working with images; Design in action: The fitness guru collection for West Elm; Copyright and legal issues; The chapter in review: Do's and Don'ts 7.Layout and Arrangement Key terms and concepts; Visual arrangement and organization; Creating a layout; Exercise; Margins; Multipage documents; Grids; Types of grids; Design in action: Modular grid; Exercise; The chapter in review: Do's and Don'ts 8.Context and Production Key terms and concepts; Production basics; Types of printing; Design in action: Roger the barber; Preparing for presentation; Mounting flat design work; Presentation and feedback; Design as a working process; Design in action: Christmas gifts by Marko Rasic & Vedrana Vrabec; The chapter in review: Do's and Don'ts Conclusion Glossary Index