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· 제목 : Business in Context : An Introduction to Business and its Environment (Paperback, 7 ed) 
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781473758391
· 쪽수 : 656쪽
· 출판일 : 2019-02-24
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781473758391
· 쪽수 : 656쪽
· 출판일 : 2019-02-24
목차
1. The Concept of Business in Context Part I: The Environmental Context 2. Globalization 3. The Environment and Business: The Economy and the State 4. The Environment and Business: Technology and Labour 5. Cultural and Institutional Frameworks Part II: Organisational and Strategic Contexts 6. Organizational Aspects of Business 7. Management and Leadership 8. Strategy 9. Business Ethics and Corporate Social Responsibility Part III: The Activities Context 10. Innovation 11. Operations 12. Marketing 13. Human Resource Management 14. Finance and Accounting
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