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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781473778955
· 쪽수 : 816쪽
· 출판일 : 2022-02-15
목차
Part I. Overview of Managerial Economics1. Nature and Scope of Managerial Economics2. Economic Optimization3. Demand and SupplyPart II. Demand Analysis and Estimation4. Demand Analysis5. Demand Estimation6. ForecastingPart III. Production and Competitive Markets7. Production Analysis8. Cost Analysis and Estimation9. Linear Programming10. Competitive Markets11. Performance and Strategy in Competitive MarketsPart IV. Imperfect Competition12. Monopoly and Monopsony13. Monopolistic Competition and Oligopoly14. Game Theory and Competitive Strategy15. Pricing PracticesPart V. Long-Term Investment Decisions16. Risk Analysis17. Capital Budgeting18. Organization Structure and Corporate Governance19. Government in the Market Economy














