Norman Bel Geddes : American Design Visionary (Paperback)

Introduction 1. Becoming a Practical Visionary: Geddes's Youth and Early Career - Portraiture and Advertising Illustration - Christian Science and Fordism - InWhich Magazine 2. Transforming Audiences: Stage Design to Industrial Design - Geddes's Knowledge of Theosophy, Psychology, and Advertising - Theater Number 6: Merging the Audience and Actors - Geddes's Stage Design Course, 1922-1928 - Franklin Simon Window Displays, 1927-1930 - J. Walter Thompson Assembly Hall, 1929 - From Stage Design to Architecture: Plans for the Chicago World's Fair, 1933 - The Therapeutics of Color in Interior Design, c. 1930 - Design Proposal for the Kharkov Theater, Ukraine, 1931 - Architecture as a Lively Art 3. Horizons: Publicizing the Visionary Designer - Promoting the Artist in Industry - The Aerial Restaurant, Air Liner Number 4, and the Standard Gas Equipment Stove - Horizons and Towards a New Architecture - Influences of Technocracy and Scientific Management - Horizons' Press Reception - Technological Forecasting in Horizons 4. A Machine-Age Architecturalist: Planning the Factory, Service Station, and the Mass- Produced Home - Toledo Scale Factory - The House of Tomorrow, 1931 - A Modern, Mass-Produced Service Station: Socony-Vacuum, 1934 - Hopes for the Factory-built House: 1939-1945 - Geddes Seeks an Architectural License 5. Streamlining: From Imagined Ideal to Commercial Reality - Graham-Paige Motor Cars, c. 1928-1933 - Horizons and Ideal Streamlining: Car Number 8 and Pan American Airways - Critics of Streamlining - Chrysler Job: Publicizing and Designing the Ideal Car, 1934 - Geddes Designs for Chrysler - Ideal Streamlining and the Rear-Engine Debate - Publicizing Streamlined Design - Cleanlining and Novel Uses of Streamlining, c. 1932-1950 6. Consumer Research: Imagining the Ideal Consumer, Developing a Popular, Modern Aesthetic - Early Consumer Surveys: Philco and Abeyton Realty - 'Tomorrow's Consumer,' 1943 - Designing for the Postwar Consumer: Shell Oil, Radio Corporation of America, and Rittenhouse Chimes 7. The Production and Consumption of Model Worlds: Futurama and 'War Maneuver Models' Exhibition, 1937-1944 - Miniature Games: The Origins of Geddes's Modelling and Futurology. - Shell Oil 'City of Tomorrow' Advertisement, 1937 - The General Motors Futurama Exhibit, New York World's Fair 1939-1940 - Futurama - Planning and Research: Creating a Theatrical Simulation - Constructing the Future: The Publicity and the Press - Futurama as an Advertisement - War Models in Life Magazine, 1942, and at The Museum of Modern Art, New York, 1944 - Conclusion References Index