Introduction to Search Engine Optimization: A Guide for Absolute Beginners (Paperback)

Chapter 1: Introduction General introduction SEO and resources to help you get acquainted Chapter 2: Skillbox A look at several tools and ways to try "hands on" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools. Chapter 3: SEO Basics The basics of search engine optimization and their relative importance. Chapter 4: Keyword Research An introduction to keywords, and how to do research for SEO purposes. Chapter 5: Try SEO Several hands on exercises for trying different aspects of SEO. Chapter 6: Analyze How Things Are Going An introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics. Chapter 7: Explore Webmaster Tools/Search Console A look at a commonly used, core tool for SEO. Chapter 8: Keeping Up with Changes Discussion of the importance of "learning how to learn" and an introduction to several industry resources. Chapter 9: Exploring SEO Certification Discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification.