Mass Communications and Media Studies: An Introduction (Paperback, 2)

Section One - An Overview of Mass Communications 1: Mass Communications and Contemporary Culture 2: Media Literacy 3: Advertising Section Two - Traditional Media 4: Print Media 5: Movies and Video 6: Music and Radio 7: Television Section Three - Emerging Media 8: The Internet 9: Social Media and Interactive Media Section Four - Changes, Trends, and the Future 10: Convergence and Disaggregation 11: The Legal Environment 12: Globalization Notes Glossary Index