Fashion Entrepreneurship : Retail Business Planning - Bundle Book + Studio Access Card (Multiple-component retail product, 3 ed)

Preface Acknowledgments How to Use the STUDIO Resources Introduction Case Study: RealWomen, Inc. 1. Becoming a Fashion Retail Entrepreneur 2. Developing a Road Map for Success 3. Analyzing the Industry and Finding Customers 4. Identifying the Product and the Business Concept 5. Planning a Strategy to Open a Business 6. Finding the Right Location for the Business 7. Building an Online Business 8. Reaching Customers and Driving Sales 9. Building a Team to Drive Success 10. Planning the Merchandise Assortment 11. Building the Financial Plan 12. Developing Operating and Control Systems Appendix A Support Organizations: Resources for the Fashion Retail Entrepreneur Appendix B Planning to Exit the Business Appendix C Valuing a Business Appendix D Sample Business Plan: RealWomen, Inc. Appendix E Blank Business Plan Template Glossary References Credits Index