Writing for the Fashion Business : Bundle Book + Studio Access Card (Multiple-component retail product, 2 ed)

Part I: Writing In The Fashion Environment Chapter 1: Effective Fashion Communication Chapter 2: The Writing Process Part II: Fashion Journalism For Print Publications Chapter 3: Writing For Newspapers Chapter 4: Writing For Magazines Part III: Fashion Content For The Web And Social Media Chapter 5: Writing For Online Media Platforms Chapter 6: Writing For Social Media Part IV: Writing For Online Video And Broadcast Media Chapter 7: Writing For Online Video Chapter 8: Writing For Broadcast Media Part V: Fashion Promotion Communication Chapter 9: Writing For Advertising Chapter 10: Writing For Public Relations Part VI: Other Forms Of Fashion Writing Chapter 11: Scholarly Writing Chapter 12: Writing Books Chapter 13: Writing Business Communications Appendixes A. Grammar Mechanics B. Documentation Format C. Effective Document Design D. Web Source Location And Evaluation E. Popular Designer And Brand Pronunciations Glossary Index Photo And Text Credits