The Marvel Studios Phenomenon: Inside a Transmedia Universe (Paperback)

Acknowledgements List of Abbreviations Introduction: The Road to Marvel Studios 1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio 2. An Organization of Storytellers: The Marvel Story, According to Marvel 3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios 4. Captains America 5. Teams/Screens 6. Star-Lord, Who?: Guardians of the Galaxy - Raiding the 'B-List' for New Legends 7. 'A Little Old-Fashioned.': Marvel Studios and Pixar 8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire Conclusion Appendix: Timeline Notes Bibliography Index