The Business of Fashion : Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card (Multiple-component retail product, 6 ed)

Extended Table of Contents Preface and Acknowledgments Part 1: The Global Fashion Supply/Value Chain Chapter 1: The Global Fashion Industry Chapter 2: Mission, Objectives, and Competitive Strategies of Fashion Businesses Chapter 3: Sustainable Supply Chains in the Fashion Industry Chapter 4: Sourcing Decisions Across the Fashion Supply Chain Part 2: Business Law and Fashion Chapter 5: Business Entities in the Fashion Industry Chapter 6: Legal Aspects of Fashion Businesses Part 3: Marketing, Color, and Fashion Research Chapter 7: Marketing Research in Fashion Chapter 8: Color, Material, and Fashion Trend Forecasting Part 4: Designing and Manufacturing Fashion Products Chapter 9: Designing Fashion Products Chapter 10: Preproduction Processes Chapter 11: Manufacturing Fashion Products Part 5: Marketing and Retailing Fashion Products Chapter 12: Marketing Fashion Brands Chapter 13: Fashion Distribution and Retailing Glossary Career Glossary Index