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· 제목 : Facebook (Paperback) 
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 대중문화
· ISBN : 9781509535170
· 쪽수 : 288쪽
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 대중문화
· ISBN : 9781509535170
· 쪽수 : 288쪽
목차
Acknowledgements
Introduction: Facebook is Facebook
1 Framing Facebook: The many metaphors at work
2 Of electric lighting and chairs: Facebook as infrastructure
3 Grounded in reality: How Facebook programs sociality
4 Engineering a platform: Facebook’s techno-economic evolution
5 Monetizing You: Facebook’s advertising ecosystem
6 Personalized politics: Facebook’s data-driven profiling machinery
Conclusion: The many faces of Facebook
Notes
References
Index
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