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· 제목 : Six Billion Shoppers : The Companies Winning the Global E-Commerce Boom (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781509874774
· 쪽수 : 256쪽
· 출판일 : 2018-09-20
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781509874774
· 쪽수 : 256쪽
· 출판일 : 2018-09-20
목차
Introduction: A Shopping Mall in Every Pocket
1. How the West Was Won
2. The Rise of the E-Commerce in China
3. The Great Mall of China
4. India-The Next Mega-Market
5. India's E-Commerce Golden Era Finally Arrives
6. Southeast Asia
7. Latin America
8. Africa-The Final Frontier
9. Six Billion Shoppers
Notes
Index
