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· 제목 : Entrepreneurship (Paperback, 2nd) (Starting Growing and Maintaining Innovative Ventures)
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781524982140
· 쪽수 : 120쪽
· 출판일 : 2019-08-21
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781524982140
· 쪽수 : 120쪽
· 출판일 : 2019-08-21
목차
- Chapter 1 Entrepreneurship Fundamentals
- Entrepreneurship Fundamentals
- The Entrepreneur
- Corporate Entrepreneurship and the Intrapreneur
- Social Entrepreneurship
- Entrepreneurial Risks
- The Entrepreneurial Process
- Opportunity
- Entrepreneurial Concept
- Resource Determination and Acquisition
- Implementation and Management
- Venture Harvesting
- Factors Necessary for Entrepreneurship
- Chapter 2 Selecting the Company Structure: Legal Foundation and Protection
- Introduction
- Business Formats and the Entrepreneur
- Owners' Remuneration: Classification and Treatment
- Business Formats
- Most Common Business Formats
- Sole Proprietorship
- Partnerships
- General Partnership
- Limited Partnership
- Limited Liability Partnership
- Limited Liability Company
- Corporation
- Less Common Business Formats
- S-Corporation
- Nonprofit Corporation
- Benefit (B) Corporations
- Chapter 3 The Entrepreneurial Team
- Introduction
- Team Development: The Guiding Forces
- Venture Team Composition
- Organizing Teams by Business Functions
- Outside Support Functions
- The Advisory Board
- Team Members Fiduciary Responsibilities and Safeguarding Venture's Assets
- Chapter 4 Business Plan Development
- Introduction
- General Guidelines
- Elements of a Business Plan
- Description of Each Component
- The Executive Summary
- Industry Dynamics
- The Concept and Company Description
- Market Analysis
- The Economics of the Business
- Marketing, Selling, and Distribution
- Management Team
- Operations Plan
- Venture Schedule
- Financial Projections—Proforma
- Critical Risks, Problems, and Assumptions
- Chapter 5 Documents, Protections and Systems Needed Prior to Launch
- Introduction
- Naming the Venture and Domain Names
- Registering and Protecting the Venture's Name
- Selecting the Jurisdiction for Venture Registration
- Recordkeeping
- Banking and Payment Systems
- Licenses and Permits
- Insurance
- Obtaining State and Federal Tax Identification Numbers
- The Data Universal Numbering System (DUNS)
- Chapter 6 Franchising: A Business Strategy for Growth and Ownership
- Franchising in Service Industries
- Franchise Elements
- Types of Franchise Agreements
- Franchise Fees and Costs
- Franchise Relationships
- Advantages and Disadvantages of Franchising
- Chapter Summary
- Chapter 7 Asset Management-Supplemental Chapter
- Introduction
- Lodging Asset Investment
- Hotel Asset Management and the Role of Asset Managers
- Lodging Asset Management Components
- Chapter Summary
- Index
