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· 제목 : Marketing : An Introduction (Package, 4 Revised edition)
· ISBN : 9781526426321
· 쪽수 : 560쪽
· 출판일 : 2017-09-15
· ISBN : 9781526426321
· 쪽수 : 560쪽
· 출판일 : 2017-09-15
목차
PART ONE: THIS IS MARKETING Chapter 1: Marketing Today Chapter 2: The Marketing Environment PART TWO: MAKING SENSE OF MARKETS Chapter 3: Buyer Behaviour Chapter 4: Market Segmentation, Targeting and Positioning Chapter 5: Marketing Research PART THREE: THE MARKETING MIX Chapter 6: Product Chapter 7: Service Products Chapter 8: Promotion (Marketing Communications) Chapter 9: Place Chapter 10: Price PART FOUR: MANAGING MARKETING Chapter 11: Building Brands: Using the Marketing Mix Chapter 12: Marketing Planning
