Social Media Marketing (Paperback, 4 Revised edition)

PART I. FOUNDATIONS OF SOCIAL MEDIA MARKETING
1. The Social Media Environment
2. Social Consumers
3. Network Structure and Group Influences in Social Media

PART II. SOCIAL MEDIA MARKETING STRATEGY AND PLANNING
4. Social Media Marketing Strategy
5. Tactical Planning and Execution

PART III. THE FOUR ZONES OF SOCIAL MEDIA
6. Social Community
7. Social Publishing
8. Social Entertainment
9. Social Commerce

PART IV. SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT
10. Social Media Analytics
11. Social Media Metrics

PART V. SOCIAL MEDIA MARKETING IN PRACTICE
12. The Case Zone