Persuasive Technology: Using Computers to Change What We Think and Do (Paperback)

Foreword by Philip Zimbardo, Ph.D
Preface
Introduction: Persuasion in the Digital Age
Chapter 1: Overview of Captology
Chapter 2: The Functional Triad: Computers in Persuasive Roles
Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation
Chapter 5: Computers as Persuasive Social Actors
Cbapter 6: Credibility and Computers
Chapter 7: Credibility and the World Wide Web
Chapter 8: Increasing Persuasion Through Mobility and Connectivity
Chapter 9: The Ethics of Persuasive Technology
Chapter 10: Captology: Looking Forward
Appendix: Summary of Principles
Figure Credits
Index
About the Author