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· 제목 : Concepts and Cases in Retail and Merchandise Management 2nd Edition (Paperback, 2 ed)
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 패션
· ISBN : 9781563676000
· 쪽수 : 496쪽
· 출판일 : 2009-05-01
· 분류 : 외국도서 > 건축/디자인 > 디자인 > 패션
· ISBN : 9781563676000
· 쪽수 : 496쪽
· 출판일 : 2009-05-01
목차
Contents: Merchandise Management, Roles and Responsibilities Retailing Formats and Structures Merchandise/Store Positioning Merchandise Characteristics Merchandise Planning, Buying, Control and Profitability Sourcing Buyer/Vendor Relationships Sales Promotion, Advertising and Visual Merchandising Personal Selling and Customer Relations Entrepreneurship and Small Business Ownership Ethics and Legal Behavior in Merchandise Management
