책 이미지

책 정보
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9781563677052
· 쪽수 : 512쪽
· 출판일 : 2009-08-01
목차
Contents: Introduction to Retailing Retailing from Its Early Days to the Present Brick-and-Mortar Retailing Off-Site Retailing: E-tailing, Catalogues, and Home-Shopping Networks The Globalization of Retailing Identification, Analysis, and Research of Consumer Groups Multiculturism in Retailing The Role of Ethics in the Retail Environment Going Green Management and Operational Controls Human Resources Management Loss Prevention Logistical Merchandise Distribution Retail Environments Location Analysis and Selection Designing the Facility Buying and Merchandising Buying Domestically and Abroad Private Labeling and Product Development The Concepts and Mathematics of Merchandise Pricing Promotion and Customer Service Advertising and Promotion Visual Merchandising Customer Service